Alternative Pricing

Value Range Marketing.  When a seller gets ready to sell his house, he generally settles on a price and that's that.  But there's another way to do it that some real estate companies are offering in the United States--setting a range of prices instead of a single number.

   This probably sounds goofy at first, but it has a couple of notable advantages.  It brings in more potential Buyers, and as importantly, it prevents the kind of hurt feelings that that too often are a quick "deal-killer".

    If the Seller is interested, a price range is decided on that encompasses the price the Seller hopes to get, the likely market value of the house and the price that Buyers might offer to pay.

    Often it brings in Buyers who otherwise would not look at a  house.  Buyers frequently go higher than their limits.  They fall in love with a house and that gives it more value in their eyes. At the same time, it keeps Sellers in the game who otherwise might drop out in a huff instead of making a counter-offer to a Buyer who comes in with a low-ball offer.  It opens up a negotiation.

Rent-to-Own.   Another valuable tool in pricing is the "Rent-to-Own" lease option, especially useful when a property is slow in selling.  It enables Sellers to operate in most any market condition.  A "Rent-to-Own" lease option can dramatically increase the odds that the lease will result in a sale.  This option can generate immediate income for the Seller on a slow moving property that other wards would be costing money.

   This is a tremendous benefit for honest Buyers to avoid the delays of bank financing.  With no loan qualification necessary initially, it can aid Buyers who need time to improve their credit.  Rent-to-Own lease options have proven to be successful in putting together flexible Sellers with eager Buyers and certainly something for Sellers to consider on a hard to sell property, or for generating immediate income.